Amplify Coffee Co.

Nestled in the heart of Invercargill, deep in the soul of New Zealand's south, Amplify Coffee Co. came to me with a clear vision: branding that felt unmistakably them. Bold, characterful, and unapologetically music-obsessed.
Taking inspiration from the traditional dress of dancers across each coffee-growing nation, I created a bespoke design motif for every single-origin bean in their lineup. Each illustration carries the cultural heartbeat of its origin, wrapped in a retro aesthetic that echoes Amplify's love of vinyl, volume, and craft.
The result: a visual identity with genuine personality, one that's as distinctive on a shelf as it is on a tasting note.